Reward their attention to keep them interested. You’ll need them to stay for the duration of your message. Getting your customer’s attention isn’t enough. Also, instead of “we,” “us,” or “I,” write from their perspective and use the words “you” and “your.” If you’re trying to appeal only to car enthusiasts, for example, using specific terms and descriptions will help your flyer attract people who are looking to buy a car. You want your flyer to stand out, but you also want it to catch the attention of your target market. This will help you tailor your message and tone to the types of customers you want to attract. Communicate with your intended audienceĭo some research to determine your target audience before creating your flyer. Use no more than two fonts throughout your flyer for a more cohesive look.Ģ. It should be your top priority that people can read what your flyer says. Experimenting with fonts too much may not be a good idea. Whatever you choose, make sure the text is readable, clean, and consistent with your brand. If you use the right font style and size, a great image and dazzling colors will look even better. Your choice of lettering is crucial in establishing the focal point of your flyer. If you use too many colors, your flyer will become distracting rather than eye-catching. Maintain consistency in your color scheme for your flyer. If you’re using a large image, look for a color that’s subtle but vibrant. Use colors that are both consistent with your brand and have a strong visual impact.
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There are numerous free stock photos available on the internet.Ĭolors that pop. Using an image as the focal point of your flyer can effectively draw people in to examine it more closely. Always use images that are high-quality, crystal-clear, and colorful to draw attention, set a mood, and support your story. If the pictures are dull and unclear, the readers will find your message to be dull and unclear as well.
It’s critical that the images you use are of high quality. Use the following to create a one-of-a-kind focal point:Ī bold, yet professional, look. What’s the first thing you’d like people to notice about you? First and foremost, engage the readers with that focus. In fact, according to a survey conducted by the Direct Marketing Association, 52% of leaflet or flyer recipients directly respond to the advertisement by visiting the business or requesting more information. No matter how big or small your company is, flyers can be a cost-effective and effective way to promote it.
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